by Kelly Campbell
In addition to being another chapter of general pickleball dominance, 2025 was an unforgettable year for TrackitHub. From rapid growth across the sport to meaningful innovation within our platform, this year was all about momentum, connection, and leveling up.
As we look back on the highlights, milestones, and moments that shaped our year, we want to say thank you. Whether you’re new to the TrackitHub community or have been with us from the start, your passion, feedback, and trust helped make 2025 what it was. We’re grateful to have you in our corner as we continue building what’s next.
Read on for just some of the amazing 2025 accomplishments and developments in the pickleball world and at TrackitHub. We can’t wait to see what 2026 brings.
We’re wishing you and your families a happy, healthy holiday season, and an even better year ahead!
Keeping Up with the Pickleball Explosion
Pickleball’s overall growth in the U.S. showed no signs of slowing down in 2025, still coming in as America’s fastest growing sport with an unprecedented growth rate, both recreationally and professionally. In September, Major League Pickleball (MLP) said they saw record attendance and sponsorship during their 2025 season, and highlighted that PickleballTV generated a 141% jump in minutes viewed. The global pickleball market size in 2025 was 1.76 billion USD, and is predicted to expand to 4.88 billion USD by 2035. Each of these milestones represents a vibrant and ever-growing pickleball scene.
We’re happy to say that increased pickleball popularity kept us super busy all year long, and we’ve worked hard to evolve and meet the demand. This has been our biggest year of growth to date, and we reached more pickleballers than ever before. Our main goal is always to create an overall better experience for our users. That’s why this year we increased our services, engaged in more partnerships, and created more efficient and user-friendly workflows, such as introducing our mobile app, across the board. And we’re just getting started.
TrackitHub & Pickleball Global Expansion
Pickleball’s international presence soared to new heights this year, particularly with the creation of the Global Pickleball Alliance, which includes the following members: APP (USA), Canadian National Pickleball League (CNPL), European Pickleball Federation (EPF), Global Sports (India), National Pickleball League (Australia), Pickleball England, and Pickleball D-Joy (Vietnam). The formation of the global alliance marks a pivotal step in evolving pickleball from a fragmented regional sport into a cohesive international circuit.
We’re proud of the work we did at TrackitHub to expand our customer base to more U.S. states and into Canada. We look forward to continued expansion in the future.
Partnerships & Events
We’re so grateful for every opportunity we had this year to connect with other pickleballers, connect with other organizations, and build more community spaces and events. Through our Pickleball Palooza events at Paradise Pickleball, and the launch of our Corporate Pickleball Experience and Pickleball After Work (PAW) experiences with World of Pickleball, we were able to expand our pickleball community, build stronger connections, and provide better service.
23 TrackitHub Blog Posts
In 2025, we launched 23 blog posts to stay up to date on any and all pickleball happenings. These are some of our favorite topics covered:
Pickleball Scores Big at Super Bowl
AI-Powered Pickleball: What You Should Know
“The Dink” to Debut with Apple
Pickleball Pays: Inside the Booming World of Sponsorships & Brand Deals
Beyond the Scoreboard: Unspoken Code of Etiquette in Pickleball
Pickleball’s Governing Guidebook: Who’s Really Running the Game?
Incoming in 2026
After such a monumental year, we’re even more excited to look ahead to 2026. We have a lot of exciting improvements or offerings in the works, and we can’t wait to share them with you.
CourtQ
The CourtQ system is the modern, mobile solution for the traditional “paddles on the fence” queue. The virtual queue system lets players join via QR code, see their spot in line, get notified when it’s their turn, and more.
Coming January 2026: TrackitHub Tiers
Enjoy all-new publicized events, sms scorecard links, custom-branded emails, and automated reminders. Whether you’re just getting started, ready to streamline operations, or looking to scale at the highest level, our three new plans are built to grow with you:
Thank you for following along with us through an amazing 2025. We can’t wait to see what 2026 has in store. As we reflect on this past year and look ahead to 2026, we want to hear from you––our favorite players, coaches, and leagues––about your experiences and what you’d like to see more of from TrackitHub.
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