It’s no secret that pickleball isn’t just the next big thing, it’s the here and now. Brands recognize this and are pouring dollars into the sport, hoping to capitalize on its explosive popularity.
Tennis legend Andre Agassi became a titan of two courts this month when he traded his racquet for a paddle at the U.S. Pickleball Open.
The global economy is shifting, with tariffs in the spotlight. While many of President Trump’s proposed tariffs haven’t officially taken effect yet, businesses across the board are already preparing for potential ripple effects.
The pickleball industry is no exception to the AI wave. We can’t even imagine the entire scope of how instrumental AI can and will be for the pickleball space in the future.
Pickleball’s popularity is at an all-time high. One unanticipated effect of the pickleball boom in both professional and recreationally settings is pickleball’s growing connection with the alcohol industry, which seems to counter pickleball’s overall wellness and health benefit claims.
While MLB players prepare for a fresh season, they’re turning to a new training tool to get prepped for game day––pickleball.
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